Job Satisfaction
ATSUMARU, Inc received first place
for the third year in a row as “Great Place to Work“
in Japan for 2024. (Small workplaces in Japan Category)
for the third year in a row as “Great Place to Work“
in Japan for 2024. (Small workplaces in Japan Category)
At our company, we highly value job satisfaction
and recognize its impact on business performance.
and recognize its impact on business performance.
What is Job satisfaction?
Job satisfaction is commonly associated with the ease of working, including factors such as benefits and the working environment. In recent years, many companies have made significant strides in improving "Ease of Working" through "Work Style Reforms" initiated by the Japanese Government.
However, it is equally important to address the concept of "Worthwhile" in job satisfaction. We believe that true job satisfaction lies in creating an environment that has both elements of "Ease of Working" and "Worthwhile". A "Great Place to Work" tends to have higher job performance compared to companies that focus solely on "Ease of Working".
However, it is equally important to address the concept of "Worthwhile" in job satisfaction. We believe that true job satisfaction lies in creating an environment that has both elements of "Ease of Working" and "Worthwhile". A "Great Place to Work" tends to have higher job performance compared to companies that focus solely on "Ease of Working".
It is important to note that job satisfaction and its connection to business performance extend beyond large companies. Small and medium-sized enterprises (SMEs) have a unique opportunity to embrace job satisfaction as part of their growth strategies, especially considering the increasing attention given to job satisfaction within the context of the Sustainable Development Goals (SDGs).
As the SDGs gain global attention, it is crucial for both large and small companies to assess their commitment to these goals. SDG initiatives can serve as growth strategies for SMEs, presenting an opportunity to align job satisfaction with sustainability objectives. By fostering a work environment that is both "Ease of Working" and "Worthwhile", companies can enhance job performance and contribute to their overall success.
The Great Place to Work Institute conducts surveys categorizing job satisfaction into two types: "Ease of Working," which focuses on work-life balance and a positive working environment, and "Worthwhile," which emphasizes trust, pride in work, and strong relationships with management. The results reveal that companies that prioritize "Worthwhile" aspects tend to outperform those that focus solely on ease of work.
We believe that job satisfaction is a multidimensional concept encompassing both "Ease of Working" and "Worthwhile". It is not limited to large corporations but also holds significance for SMEs. By embracing job satisfaction and aligning it with SDGs initiatives, businesses can unlock growth opportunities while creating a positive impact on employees and society as a whole.
What is the "Best Places to Work" research?
"Job Satisfaction" at Japanese workplaces!
In approximately 100 countries around the world, GPTW publishes the results of its survey on job satisfaction as "Certified Best Workplaces" and the top companies as "Best Workplaces" in its "Best Workplaces" ranking.
Why did we participate in the Great Place to Work Research?
Our corporate philosophy is to be a group that pursues the material and psychological well-being of all of our employees and continues to convey unlimited possibilities to those we encounter. We have continued to manage our business to realize our corporate philosophy. We participated in this survey because it would be a good opportunity to find out how well our corporate philosophy is being realized. We have been participating since 2019 in order to learn the results of the survey and further improve our company.
KEY POINTS OF THE EVALUATED
Numerous initiatives are being implemented under a consistent company philosophy, and many of the initiatives show a willingness to involve and implement employees. The company has a strong sense of employee bonding. All employees also indicated that the company is a great place to work.
Source: Great Place to Work® Institute Japan official website
PERSONAL VISION
MANAGEMENT
MANAGEMENT
What is Personal Vision Management?
Personal vision management is management that links the vision of all employees
with the company's management plan.
with the company's management plan.
Employees are not forced by the company to do something, but rather they are
encouraged to put in the effort to realize their own visions.
encouraged to put in the effort to realize their own visions.
VISION SHEETS
VISION SHEETS ARE
ALSO USED OVERSEAS!!
ALSO USED OVERSEAS!!
TOPC Potentia
Partner, CEO CPA
Partner, CEO CPA
DAISUKE TAKANO
Created an English version
of vision sheets and practiced
personal vision management overseas.
of vision sheets and practiced
personal vision management overseas.
Congratulations on your success as 「The Best Company to Work」 in Japan!
I believe this is the result of your honest efforts to pursue your ideal corporate image and culture. It is also the result of President Ishii‘s continuous consideration and implementation of what he can do for his employees!
By using the vision sheets in my own company, we have been able to discuss how employees want to grow and how the company and I can support them. If the direction that employees want to go and the direction that the company is going are the same, we can walk together on the same vector. As a result of adopting the vision sheets, employees and the company feel that we are moving forward together. I’m just getting started using vision sheets, but I’m seeing wonderful progress! I wish you all the best in the future and look forward to seeing more success.
I believe this is the result of your honest efforts to pursue your ideal corporate image and culture. It is also the result of President Ishii‘s continuous consideration and implementation of what he can do for his employees!
By using the vision sheets in my own company, we have been able to discuss how employees want to grow and how the company and I can support them. If the direction that employees want to go and the direction that the company is going are the same, we can walk together on the same vector. As a result of adopting the vision sheets, employees and the company feel that we are moving forward together. I’m just getting started using vision sheets, but I’m seeing wonderful progress! I wish you all the best in the future and look forward to seeing more success.
Vision sheets used
in California
in California
ORGANIZATIONAL STRUCTURE
WITH A FOCUS ON NEW
GRADUATES
WITH A FOCUS ON NEW
GRADUATES
Creating Job Satisfaction by Strengthening New Graduate Recruitment One of the most important initiatives to make a company “Great Place to Work” is to hire new graduates.
Creating a company that is “Ease of Working” does not create “job satisfaction”.
At ATSUMARU Inc, we create ‘satisfaction’ by bringing colleagues together who share the same vector and provide an environment where they can become the best they can be.
At ATSUMARU Inc, we create ‘satisfaction’ by bringing colleagues together who share the same vector and provide an environment where they can become the best they can be.
Not only will you have fun every day, but you may also face big obstacles. We are seeking people who are looking for an environment where they can move forward in life with the best of friends!
EMPLOYEES’
FEEDBACK
FEEDBACK
We asked employees what they
really think about personal
vision sheets.
really think about personal
vision sheets.
DX Group Leader
（Mid-career,10 years
with the company）DAISUKE KIHARA
（Mid-career,10 years
with the company）DAISUKE KIHARA
DX Group Leader（Mid-career,10 years with the company）DAISUKE KIHARA
When I first joined the company, I thought I would quit after three years and start my own business. However, I reassessed my vision and decided to become a board member of a company that wanted to list on the stock exchange. The vision sheets have enabled me to put in the work without hesitation. I work even harder to achieve greater vision.
Video Group Leader
(New graduate, 6 years
with the company)MASATO YAMAGUCHI
(New graduate, 6 years
with the company)MASATO YAMAGUCHI
Video Group Leader（New graduate, 6 years with the company）MASATO YAMAGUCHI
By 2030, my goal is to be among Japan’s top 100 motion graphic creators, whether as an individual or as part of a team. Though I began video production as a hobby and only entered the digital marketing field three years ago, I am dedicated to proving that significant achievements are possible with perseverance and hard work, even with limited initial experience.